THE JOHANNES CULLBERG COACHING GUARANTEE
You do your part. We do ours.
The median client in our Swedish program lost 8.2 lbs in 8 weeks*. Not by starving. Not by counting calories. By eating enough of the right foods and creating better conditions for the body to regulate hunger, fullness, and weight.
But you’re not hiring us just to try. You’re hiring us to help you create results.
That’s why we created the Johannes Cullberg Coaching Guarantee.
Do your part during your first 8 weeks. If you do and still haven’t lost at least 5 lbs or 1 inch from your waist**, we’ll pause your payments. We’ll conduct a thorough review to identify what needs to change, update your plan, and continue coaching you at no cost until you reach at least 5 lbs or 1 inch — for up to an additional 8 weeks.
Your part consists of 6 clear requirements, tracked through your check-ins in the app. There’s no subjective judgment about whether you “tried hard enough.”
The Coaching Guarantee is included with coaching programs of 6 months or longer.
*Based on 394 clients who completed our Swedish coaching program between January 2026 and August 2026.
**For clients who have weight loss as one of their health goals and for whom weight loss is considered an appropriate goal by their coach.
Full Terms of the Johannes Cullberg Coaching Guarantee
Our commitment to you
If you do your part during your first 8 weeks and still haven’t lost at least 5 lbs or 1 inch from your waist, compared with the starting measurements you record during Week 1:
Your upcoming coaching payments will be paused beginning on Day 60.
We’ll review your coaching history within 5 business days.
You’ll receive updated recommendations based on that review.
We’ll continue coaching you at no cost until you reach at least 5 lbs of weight loss or 1 inch of waist reduction, for up to an additional 8 weeks.
Your payments will remain paused until you reach either of the targets above. Any paused weeks will be added to the end of your 6-month coaching period at no additional cost. Payments will resume the month after you reach the target.
The Coaching Guarantee does not provide a refund of the fees paid for your first 8 weeks. Instead, we continue working with you and adjust your coaching plan.
Your part — 6 clear requirements
To qualify for the Coaching Guarantee, you must meet all 6 of the following requirements:
1. Complete your weekly check-in during all 8 weeks.
Your completed check-in must be submitted no later than 48 hours after the deadline.
2. Meet your step goal during at least 7 of the 8 weeks.
You and your coach will establish an individualized step goal during Week 1. That goal applies throughout the 8-week period and is reported in your weekly check-in using data from your app, activity tracker, or a screenshot.
3. Follow your nutrition plan during at least 7 of the 8 weeks.
You’ll report this in your weekly check-in.
4. Follow your training plan during at least 7 of the 8 weeks.
You’ll report this in your weekly check-in.
5. Let your coach know promptly if you encounter obstacles or difficulties.
If something makes it difficult to follow your plan or complete any agreed-upon part of the program, you need to let your coach know so you can work together to find a solution.
6. Complete the educational content and work on the recommendations related to sleep, stress, and recovery.
You’ll complete the educational material and report in your weekly check-in how you’ve worked with the advice and recommendations that are relevant to you.
How we measure your results
Weight:
Weigh yourself using the same scale you used at the start of the program, in the morning after using the bathroom and before eating or drinking.
Waist measurement:
Measure at the level of your belly button. Keep the measuring tape level around your body, stand relaxed, and take the measurement after a normal exhale.
Starting measurements:
Your weight, waist measurement, and progress photos must be recorded within the first 7 days of your program. If your starting measurements are missing, you will not be eligible to use the Coaching Guarantee.
Final measurement:
Your final measurement must be completed during the eighth week of the guarantee period, normally between Days 54 and 60.
You’ll receive instructions in the app explaining how to take your measurements so that your final measurements are taken in the same way as your starting measurements.
How eligibility is determined
Eligibility for the Coaching Guarantee is determined based on the 6 requirements above and the information and check-ins you have recorded.
Your coach does not make a subjective judgment about whether you “tried hard enough.”
What the Coaching Guarantee does not cover
The Coaching Guarantee applies only to the cost of coaching. Supplements, laboratory testing, products, books, or other additional purchases are not included.
The Coaching Guarantee is available only with coaching programs of 6 months or longer.
The Coaching Guarantee may be used once per client.
If an illness, injury, or other medical condition prevents you from meeting the guarantee requirements for a continuous period of time, the 8-week guarantee period will be paused and will resume when you are able to follow the plan again. Short-term illness that does not prevent you from meeting the requirements will not pause the guarantee period.
If you still haven’t reached the target after 16 weeks
If you have met all 6 requirements but, after a total of 16 weeks, still haven’t lost at least 5 lbs or 1 inch from your waist, the remaining portion of your 6-month coaching agreement will be canceled with no additional payments due.
In addition, we will refund your second month’s coaching fee.
How to claim the Coaching Guarantee
Complete your final check-in and then email info@johannescullberg.com with the subject line “Coaching Guarantee” no later than 7 days after the end of the guarantee period. We’ll respond within 5 business days.
1. WHO WE ARE
RE:YOU Health Coaching AB is a Swedish company (Organization number: 559491-1181) that provides digital health coaching services, training programs, and nutritional guidance. Our registered office is in Sweden.
Contact Information:
Email: info@reyou.co
Websites: www.reyouhealth.com, www.reyou.nu
2. INFORMATION WE COLLECT
2.1 Personal Information You Provide
Account registration details (name, email, phone number)
Payment information (processed securely through third-party providers)
Health and fitness information you choose to share
Communication preferences and feedback
Profile photos and personal goals
Progress tracking data and measurements you input
2.2 Information We Collect Automatically
Device informatxaion (IP address, browser type, operating system)
Usage data (app interactions, session duration, feature usage)
Location data (if you grant permission)
Cookies and similar tracking technologies
2.3 Information from Third Parties
Social media profile information (if you connect accounts)
Payment processor transaction data
Analytics providers' data
3. HOW WE USE YOUR INFORMATION
We process your personal data for the following purposes:
3.1 Service Delivery
Providing coaching programs and digital content
Personalizing your experience and recommendations
Processing payments and managing subscriptions
Customer support and communication
3.2 Legal Basis (GDPR & CCPA Compliance)
Contract performance: Delivering services you've purchased
Legitimate interest: Improving services, marketing, and analytics
Consent: Marketing communications and optional features
Legal obligation: Compliance with tax and accounting requirements
California Residents: Under CCPA, you have additional rights including the right to know what personal information is collected, sold, or disclosed, and the right to opt-out of any sale of personal information. We do not sell personal information.
4. INFORMATION SHARING
We may share your information with:
4.1 Service Providers
Payment processors (Stripe, PayPal, etc.)
Cloud hosting providers
Email service providers
Analytics platforms (Google Analytics, etc.)
4.2 Legal Requirements
When required by law or regulatory authorities
To protect our rights or prevent fraud
In connection with business transfers or mergers
4.3 With Your Consent
Social media platforms (if you choose to share)
Third-party integrations you authorize
5. DATA SECURITY
We implement appropriate technical and organizational measures including:
Encryption of data in transit and at rest
Regular security assessments
Access controls and authentication
Secure payment processing (PCI DSS compliance)
6. YOUR RIGHTS
Under GDPR and applicable privacy laws, you have the right to:
Access your personal data
Rectify inaccurate information
Erase your data (subject to legal obligations)
Restrict processing
Data portability
Object to processing
Withdraw consent (where applicable)
California Residents also have the right to:
Know what personal information is collected, used, shared or sold
Delete personal information (subject to exceptions)
Opt-out of the sale of personal information (we don't sell data)
Non-discrimination for exercising privacy rights
To exercise these rights, contact us at info@reyou.co.
7. DATA RETENTION
We retain your data for as long as necessary to:
Provide our services
Comply with legal obligations (typically 7 years for financial records)
Resolve disputes and enforce agreements
8. INTERNATIONAL TRANSFERS
Your data may be transferred outside the EEA to service providers in countries with adequate data protection or under appropriate safeguards such as Standard Contractual Clauses.
9. COOKIES AND TRACKING TECHNOLOGIES
9.1 Types of Cookies We Use
Essential Cookies: Required for basic website functionality and security
Performance Cookies: Help us understand how visitors use our site (Google Analytics)
Functionality Cookies: Remember your preferences and settings
Marketing Cookies: Used to deliver relevant advertisements (where consent is given)
9.2 Managing Cookies
You can control cookies through your browser settings. Note that disabling essential cookies may limit website functionality. For detailed cookie management instructions, visit your browser's help section.
9.3 Third-Party Cookies
We use cookies from trusted partners including Google Analytics, payment processors, and customer support tools. These partners have their own privacy policies.
10. DATA BREACH NOTIFICATION
In the unlikely event of a data breach that may compromise your personal information, we will:
Notify relevant authorities within 72 hours (where required by law)
Inform affected users without undue delay
Provide clear information about what happened and steps being taken
Offer guidance on protective measures you can take
11. THIRD-PARTY LINKS AND SERVICES
Our services may contain links to external websites or integrate with third-party services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
12. SERVICE UPDATES AND MAINTENANCE
We may periodically update our services or perform maintenance that could temporarily affect availability. We'll provide reasonable notice for planned maintenance when possible.
13. CHILDREN'S PRIVACY
Our services are not intended for individuals under 18. We do not knowingly collect personal data from minors. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to delete such information.
14. CHANGES TO THIS POLICY
We may update this Privacy Policy periodically. Significant changes will be communicated via email or prominent website notice at least 30 days before taking effect. Continued use of our services after changes constitute acceptance of the updated policy.
15. CONTACT US
For privacy-related questions or to exercise your rights:
Email: info@reyou.co
Subject line: "Privacy Request"
For complaints, you may also contact:
EU residents: Swedish Data Protection Authority (Datainspektionen)
California residents: California Attorney General's Office
Other US residents: Federal Trade Commission (FTC)
