1. WHO WE ARE

We are Johannes Cullberg LLC, doing business as Johannes Cullberg Coaching, a limited liability company organized under the laws of the State of Delaware, with a registered address in Dover, Delaware.

Contact Information:

• Email: info@johannescullberg.com

• Websites: johannescullberg.com

2. INFORMATION WE COLLECT

2.1 Personal Information You Provide

• Account registration details (name, email, phone number)

• Payment information (processed securely through third-party providers)

• Health and fitness information you choose to share

• Communication preferences and feedback

• Profile photos and personal goals

• Progress tracking data and measurements you input

2.2 Information We Collect Automatically

• Device information (IP address, browser type, operating system)

• Usage data (app interactions, session duration, feature usage)

• Location data (if you grant permission)

• Cookies and similar tracking technologies

2.3 Information from Third Parties

• Social media profile information (if you connect accounts)

• Payment processor transaction data

• Analytics providers' data

3. HOW WE USE YOUR INFORMATION

We process your personal data for the following purposes:

3.1 Service Delivery

• Providing coaching programs and digital content

• Personalizing your experience and recommendations

• Processing payments and managing subscriptions

• Customer support and communication

3.2 Legal Basis (GDPR & CCPA Compliance)

• Contract performance: Delivering services you've purchased

• Legitimate interest: Improving services, marketing, and analytics

• Consent: Marketing communications and optional features

• Legal obligation: Compliance with tax and accounting requirements

3.3 SMS / Text Message Communications
If you opt in to receive text messages from Johannes Cullberg LLC, we collect your mobile phone number and your consent to receive SMS messages.

We use your phone number to send you marketing and informational text messages, such as program updates, offers, reminders and coaching-related content. Message frequency varies. Message and data rates may apply.

You can opt out at any time by replying STOP to any message. Reply HELP for help, or contact us at info@johannescullberg.com.

Your consent to receive text messages is not a condition of any purchase.

We do not sell, rent or share your mobile phone number or SMS opt-in data and consent with third parties or affiliates for their marketing or promotional purposes. Your phone number is only shared with service providers that help us deliver our text messaging program (such as our SMS platform, Mailchimp/Intuit), and only for that purpose.

California Residents: Under CCPA, you have additional rights including the right to know what personal information is collected, sold, or disclosed, and the right to opt-out of any sale of personal information. We do not sell personal information.

4. INFORMATION SHARING

We may share your information with:

4.1 Service Providers

• Payment processors (Stripe, PayPal, etc.)

• Cloud hosting providers

• Email service providers

• Analytics platforms (Google Analytics, etc.)

4.2 Legal Requirements

• When required by law or regulatory authorities

• To protect our rights or prevent fraud

• In connection with business transfers or mergers

4.3 With Your Consent

• Social media platforms (if you choose to share)

• Third-party integrations you authorize

5. DATA SECURITY

We implement appropriate technical and organizational measures including:

• Encryption of data in transit and at rest

• Regular security assessments

• Access controls and authentication

• Secure payment processing (PCI DSS compliance)

6. YOUR RIGHTS

Under GDPR and applicable privacy laws, you have the right to:

• Access your personal data

• Rectify inaccurate information

• Erase your data (subject to legal obligations)

• Restrict processing

• Data portability

• Object to processing

• Withdraw consent (where applicable)

California Residents also have the right to:

• Know what personal information is collected, used, shared or sold

• Delete personal information (subject to exceptions)

• Opt-out of the sale of personal information (we don't sell data)

• Non-discrimination for exercising privacy rights

To exercise these rights, contact us at info@johannescullberg.com

7. DATA RETENTION

We retain your data for as long as necessary to:

• Provide our services

• Comply with legal obligations (typically 7 years for financial records)

• Resolve disputes and enforce agreements

8. INTERNATIONAL TRANSFERS

Your data may be transferred outside the EEA to service providers in countries with adequate data protection or under appropriate safeguards such as Standard Contractual Clauses.

9. COOKIES AND TRACKING TECHNOLOGIES

9.1 Types of Cookies We Use

• Essential Cookies: Required for basic website functionality and security

• Performance Cookies: Help us understand how visitors use our site (Google Analytics)

• Functionality Cookies: Remember your preferences and settings

• Marketing Cookies: Used to deliver relevant advertisements (where consent is given)

9.2 Managing Cookies

You can control cookies through your browser settings. Note that disabling essential cookies may limit website functionality. For detailed cookie management instructions, visit your browser's help section.

9.3 Third-Party Cookies

We use cookies from trusted partners including Google Analytics, payment processors, and customer support tools. These partners have their own privacy policies.

10. DATA BREACH NOTIFICATION

In the unlikely event of a data breach that may compromise your personal information, we will:

• Notify relevant authorities within 72 hours (where required by law)

• Inform affected users without undue delay

• Provide clear information about what happened and steps being taken

• Offer guidance on protective measures you can take

11. THIRD-PARTY LINKS AND SERVICES

Our services may contain links to external websites or integrate with third-party services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

12. SERVICE UPDATES AND MAINTENANCE

We may periodically update our services or perform maintenance that could temporarily affect availability. We'll provide reasonable notice for planned maintenance when possible.

13. CHILDREN'S PRIVACY

Our services are not intended for individuals under 18. We do not knowingly collect personal data from minors. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to delete such information.

14. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. Significant changes will be communicated via email or prominent website notice at least 30 days before taking effect. Continued use of our services after changes constitute acceptance of the updated policy.

15. CONTACT US

For privacy-related questions or to exercise your rights:

• Email: info@johannescullberg.com

• Subject line: "Privacy Request"

For complaints, you may also contact:

• EU residents: Swedish Data Protection Authority (Datainspektionen)

• California residents: California Attorney General's Office

• Other US residents: Federal Trade Commission (FTC)